U2 is an Irish rock band formed in Dublin in 1976. The group comprises Bono, the Edge, Adam Clayton, and Larry Mullen Jr. 40 groundbreaking shows. One legendary band. U2 played a historic run and gave fans an unforgettable experience with U2:UV Achtung Baby Live at Sphere. This inaugural show was filled with incredible moments that took fans on a breathtaking journey through their iconic album ACHTUNG BABY. Sphere thanks U2 for their help in introducing the world to the next generation of entertainment.
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The U2 Tattoo Project is an academic research project and an international curation and study of U2 fan tattoos created by Beth Nabi, associate professor of graphic design & digital media at the University of North Florida in Jacksonville, Fla.
It explores Irish rock band U2‘s visual identities, marketing, and branding through the context of fan tattoos. The project has traveled four continents (North America, Europe, Australia, and Asia) and 14 countries to document fans. In 2016, the project exhibited in the Rock and Roll Hall of Fame in Cleveland, Ohio, as part of a fan celebration of U2’s 40th anniversary. The project has been featured on the band’s official website, and project photos were published in the 2023 fan club gift: U2: The Complete Lyrics, Vol. 1: 1979–1988.
The project is a long-term academic study, with plans to publish the research, stories, and photos in a book.
The U2 Tattoo Project is headed to Vegas! On FEBRUARY 16, 17, & 18 and MARCH 1 & 2, the project will be onsite at ZOO STATION, the immersive fan portal created to celebrate U2:UV Achtung Baby at Sphere. Fans are invited to stop by on the second floor of Zoo Station to be photographed and share their tattoo stories.
The goal was to mimic the immersive experience created by U2's Zoo Station using the same typeface and colors. I animated text loops that were showcased at the event and used for online marketing. This unified visual design seamlessly integrated the tattoo project into the official Zoo Station experience making fans excited and eager to visit the Tattoo Project at the sphere.
