Broadwing, a fictional company, redefines fashion with its avant-garde and extravagant eyewear designs. This progressive brand seamlessly blends style and functionality, offering eyewear that transitions effortlessly from day to night, elevating the fashion scene around the clock.
Guided by the core values of inclusivity, extravagance, artistry, and freedom of expression, the brand is driven by a passion for innovative fashion and a commitment to empowering individuals to express their unique identities through daring and stylish eyewear.
Table Of Contents
The project aims to create a luxurious and fashion-forward identity that would disrupt the competitive eyewear landscape. Through the creation of a unique and dynamic narrative, Broadwing distinguishes itself, drawing increased attention and excitement within the industry.
The goal of this identity was to design a symbolic mark that embodies luxurious avant-garde eyewear and to highlight the significance of night life within queer culture. This nocturnal realm served as the vibrant backdrop for diverse LGBTQ+ communities, including drag culture, ballroom, voguing, and club kids, fostering an atmosphere of creativity and acceptance.
The challenge at-hand was how to figure out a way to encapsulate this rich cultural community into a singular powerful emblem. Capturing the essence of the opulence, the vibrant, and the inclusive spirit of the queer community after dark.
Logo Design
Brand Guidelines
Electrifying Green
PANTONE P147-8C
RGB: 184, 228, 18
CMYK: 32.87%, 0%, 100%, 0%
HEX: #B8E412
captivating teal
PANTONE 922 c
RGB: 0, 228, 151
CMYK: 70%, 0%, 74%, 0%
HEX: #00ev97
Daring Black
PANTONE P Process black u
RGB: 35, 31, 31
CMYK: 69.9%, 67.31%, 63.96%, 73.8%
HEX: #231f20
