Kindness.org is a global nonprofit with roots in London and New York City.
"We believe that kindness is an essential ingredient in social change. Through scientific research, education and storytelling, we've made it our mission to educate and inspire people to choose kindness."
-kindness.org
Table Of Contents
This initiative harnesses the power of digital motion graphics to inspire, persuade, and deeply resonate with individuals, encouraging them towards acts of kindness. Targeting primarily young adults, a demographic often struggling with significant mental health challenges, our campaign seeks to illuminate the importance of kindness and ignite a ripple effect among the next generation. Through strategic placement on social media platforms and more prominent usages in public digital displays, like the London Underground or NYC Times Square, these visually striking graphics captivate vast audiences, amplifying our message of compassion and collective well-being.
Although these videos are shown in a public space, the campaign may also be shown on social media: TikTok, Snapchat, Instagram, and Youtube.
Pitch Deck
Research Deck
Concept Development
Style Research
Competitive Research
Animated Poster Concept (NOT USED)
This initial concept was not scraped because it was too abstract for the viewers to comprehend in a short amount of time.
