Truly
Bring The Party

Videography, Motion + Typography

2024

Truly Hard Seltzer is a leading brand in the increasingly popular category of hard seltzers. Launched by the Boston Beer Company in 2016, Truly has rapidly gained recognition for its refreshing, low-calorie alcoholic beverages. Made with simple, clean ingredients and natural flavors, Truly offers a diverse range of flavors to suit various tastes, including classics like Lemonade and Lime, as well as more adventurous options like Wild Berry and Mango. With its crisp and refreshing taste, along with its low calorie and low sugar profile, Truly has become a favorite choice for consumers seeking a lighter alternative to traditional alcoholic beverages.

Table Of Contents

5-second commercial

15-second commercial

30-second commercial

Project Overview.

The goal of this project was to craft a series of commercials showcasing Truly Hard Seltzer's Party Pack. These commercials depict the essence of a vibrant party encapsulated in a can. Leveraging Truly's lively and fruity branding, the narratives aim to resonate with the target audience, drawing them into the infectious energy of the product.

5-second commercial

View With Sound

15-second commercial

30-second commercial

Behind The Scenes.

Reviving an old project

Written Treatment

This Truly campaign is a project started in my Type Visualization Class with the campaign title being “Bring the party”. For my revision and extention of this project. I will be creating a short commercial marketing Truly’s Party Pack flavors.

Truly isn’t as popular as it was since like 2019. This commerical is an opportunity to market Truly in a new light– making it more relevant and hopefully trigger some resurgence for Truly. Perhaps the cans are shown in a more luxe perspective. Served in cocktail glasses instead of those cheap cans.

Inspired by the recent hit movie “Barbie”, as well as the hit song “Dance the Night”, I wanted to play off that same energy with the groovy disco rhythm. The aesthetic of the commerical will follow that nostaglic, feel-good vibes.

Mindmap + brain Dump

Moodboard

Styleframes (Style was not used)

These styleframes are rough. This was the first time I had to create styleframes with real-life footage. I wasn't sure what direction to take this project at this stage. I was bouncing off the idea of having 4 different music eras for the 4 different flavors but concluded that there was not enough time to transition between each era.