2024

2024

2024

Truly
Bring The Party

Truly
Bring The Party

Truly
Bring The Party

Advertisement | Social Media | Motion

Advertisement | Social Media | Motion

Advertisement | Social Media | Motion

Truly Hard Seltzer is a leading brand in the increasingly popular category of hard seltzers. Launched by the Boston Beer Company in 2016, Truly has rapidly gained recognition for its refreshing, low-calorie alcoholic beverages. Made with simple, clean ingredients and natural flavors, Truly offers a diverse range of flavors to suit various tastes, including classics like Lemonade and Lime, as well as more adventurous options like Wild Berry and Mango. With its crisp and refreshing taste, along with its low calorie and low sugar profile, Truly has become a favorite choice for consumers seeking a lighter alternative to traditional alcoholic beverages.

Truly Hard Seltzer is a leading brand in the increasingly popular category of hard seltzers. Launched by the Boston Beer Company in 2016, Truly has rapidly gained recognition for its refreshing, low-calorie alcoholic beverages. Made with simple, clean ingredients and natural flavors, Truly offers a diverse range of flavors to suit various tastes, including classics like Lemonade and Lime, as well as more adventurous options like Wild Berry and Mango. With its crisp and refreshing taste, along with its low calorie and low sugar profile, Truly has become a favorite choice for consumers seeking a lighter alternative to traditional alcoholic beverages.

Project Overview.

Project Overview.

The goal of this project was to craft a series of commercials showcasing Truly Hard Seltzer's Party Pack. These commercials depict the essence of a vibrant party encapsulated in a can. Leveraging Truly's lively and fruity branding, the narratives aim to resonate with the target audience, drawing them into the infectious energy of the product.

5-second commercial

15-second commercial

30-second commercial

© 2026 Justin Luong. All Rights Reserved.

© 2026 Justin Luong. All Rights Reserved.